One of the biggest problem with Coca-Cola...Obesity
This week the Coke company publicly revealed that Coca Cola contains so much sugar.
The most known article on the world,with one problem. After 126 years of denial about that they don't have so much damaging and addictive materials (for e.g. caffeine,sugar and cocaine),they confessed the mistake in their recipe..the overdose of sugar.
Coca Cola's new ad is showing us the stint of sugar in their swill. Stuart Kronaug (form the Coca Cola company) launched the ad and said that there are conversations about obesity among people,and he said that the company wants to be the part of this conversation.
It is known that sweetened drinks are the main sources of calories,and the two thirds of Americans are overweight,and this ad has surely shocked them,which helped them finding out that there is too much sugar in Coca Cola. In the advert the Coke said : "if you eat and drink more calories than you burn off, you'll gain weight" .
Nowadays researches shows that eating or drinking too much sugar or sugar containing drink or food is more liable to make you fat than consuming fat. The rise in the 21st century of diabetes,heart problems and cancer can be linked to the increase of consumption of sugar.
The advert was the first step in this defensive war,another was the Cola's gift to the Worldwide Fund for Nature,a small adoption of 4 million dollars. The attack against the Coca Cola is coming that will make it like tobacco. New York has already legalized this idea,and France is also planning to put tax on mini sodas.
British government don't like the idea of curbing Coca Cola,and Big Food corporations. A "traffic light" will be introduced on labels of food.. Green,yellow or red, which shows how healthy that food is, there are no informations yet about doing the same to drinks.
Robert Lustig,professor of paediatrics wants to lead in a punitive tax to curb the damage against added sugar. "It [sugar] meets all the criteria for societal intervention that alcohol and tobacco meet," he said a year before.
Professor and scientists working with him wrote in magazine Nature:
"Take, for instance bans on smoking in public places and the use of designated drivers, not to mention airbags in cars and condom dispensers in public bathrooms. These simple measures- which have all been on the battleground of American politics - are now taken for granted as essential tools for our public health and well-being. It's time to turn our attention to sugar."
http://www.guardian.co.uk/lifeandstyle/wordofmouth/2013/jan/18/coca-cola-sugar-problem













